How Steady Growth in the EV Market Can Provide Opportunities for Businesses across Cheltenham & Gloucester

Across Gloucestershire and Cheltenham, the number of electric vehicles (EVs) on our roads is growing steadily. Many local businesses, from bustling pubs to boutique hotels and Airbnbs, have started to notice the new opportunities this brings. By installing EV charging stations, you’re not just supporting a more sustainable future, you’re opening your doors to a wider and increasingly loyal customer base.

In this guide, we’ll walk you through the ways EV charging can benefit your business, however big or small. Whether you manage a countryside inn, a lively pub in town, or welcome guests to your Airbnb, EV charging is quickly becoming a highly valued amenity. Here’s how it can bring in new faces, enhance your reputation, and encourage repeat visits, plus some practical steps to get the most from your investment.

Drive Foot Traffic to Your Doorstep

One of the simplest, yet most powerful, reasons to add an EV charging station is the boost in customer visits. EV drivers plan their days around reliable charging locations. If your business in Gloucestershire or Cheltenham offers EV charging, you’re instantly more visible to locals and tourists alike.

Get Noticed on EV Charging Apps

Much like how holidaymakers search for pubs, hotels, and Airbnbs online, EV drivers use apps likeZap-Map, PlugShare, and WattsUp to find their next charge. Installing a charger puts your business on their map, a form of free advertising that draws in new guests who might not have otherwise discovered you.

Imagine your pub or guesthouse appearing as a charging stop, suddenly you’re the convenient choice for visitors exploring the Cotswolds or business travellers heading through Cheltenham.

Encourage Customers to Stay Longer

Charging an EV takes a little time, so guests tend to linger. For local businesses, especially hotels, B&Bs, Airbnbs, and pubs, this means an opportunity for customers to enjoy more of what you offer:

• Book another round or order dessert: Pubs and eateries can see increased sales as guests relax while their car charges.

• Extend their stay: Hotels and Airbnbs can offer EV charging as a premium amenity, encouraging repeat bookings.

• Explore local shops: If you’re based in a village or market town, drivers may use the time to browse nearby businesses.

The result? More dwell time, increased spending, and a warmer, more memorable experience for your guests.

Strengthen Your Brand Image

People are drawn to brands that share their values. Across Gloucestershire and Cheltenham, sustainability is becoming an essential part of business. This is especially true for the tourist sector, where many guests actively look for eco-conscious places to stay and visit.

Highlight Your Commitment to Sustainability

With an EV charging station, your support for greener travel is front and centre,a clear, positive message to everyone who visits your business. Promote your green credentials through your website, social media, and booking platforms to attract eco-friendly tourists, holidaymakers, and locals alike.

Be Seen as a Local Pioneer

Offering EV charging doesn’t just show you’re keeping up,it positions your business at the forefront of local innovation. Whether you’re a traditional inn with modern touches or a city centre hotel, this forward-thinking amenity can help you stand out on booking sites and review platforms.  You’ll also appeal to a new generation of guests, and even prospective employees, who value responsible practices.

Build Customer Loyalty

Offering convenient EV charging is about more than attracting one-off visits,it’s about building long-term loyalty.

Make Life Easier for Your Customers

For EV owners, finding an easy and reliable place to charge their car is key. If visitors know your pub, hotel, or Airbnb always has a charger available, they’re more likely to choose you again and recommend you to others.

Think of EV charging as the new free Wi-Fi: it’s quickly becoming an expected feature that adds value to every stay or visit.

Reward Return Guests

Consider loyalty schemes or incentives, such as:

• Free charging for repeat bookings: Ideal for Airbnbs and hotels.

• Charging discounts with a meal: A great perk for returning pub visitors.

• Exclusive offers for members: Reward your loyal customers with special rates or benefits.

These simple gestures show you care about your guests’ needs and help turn one-time visitors into regulars.

Practical Steps to a Successful EV Charging Station

Getting started doesn’t have to be daunting. Here’s how to make EV charging work for your business:

Choose the Right Charger

• Level 2 Chargers: Perfect for pubs, hotels, and Airbnbs where guests might stay for a few hours or overnight.

• DC Fast Chargers: These are best for locations with lots of through-traffic and quick stops, such as motorway-side pubs or service areas.

A trusted electrical contractor, like our team at E.R Electrical, can help you find the right option, ensuring it’s a good fit for your property and the needs of your customers.

Set a Simple Pricing Structure

• Free to use: Great for smaller businesses or to attract first-time guests.

• Pay-per-use or bundled with services: Guests can pay by the hour or enjoy a complimentary charge with their stay or meal.

• Hybrid models: Offer free charging up to a set limit, perfect for longer-stay visitors.

Consider what works best for your location, sometimes, the value lies in the extra business, not the charging fee.

Spread the Word

• Announce your new amenity: Highlight EV charging on your website, social media, and in your booking listings.

• Signage: Make sure it’s easy for visitors to spot your chargers when they arrive.

• Update EV apps: Check that your business is listed accurately on EV charging locator apps.

Letting customers know you offer EV charging helps maximise the benefits and makes your business even more attractive to travellers and locals alike.

Ready to Welcome More Customers?  E.R Electrical Can Help

Adding EV charging stations is a thoughtful investment in the future of your business and your community. Whether you run a Cheltenham hotel, a pub in the heart of Gloucestershire, or a welcoming Airbnb anywhere in between, offering this service can make a real difference.

At E.R Electrical, we support businesses of all sizes in Gloucestershire, Cheltenham, and the surrounding areas. From helping you select the right equipment to expert installation and reliable maintenance, our friendly team will be by your side every step of the way.

Ready to find out how EV charging could benefit your business? Contact E.R Electrical today for straightforward advice and practical solutions, let’s help you welcome more guests and support cleaner travel in our region.